Product details

Virtue® Volumizing Full Shampoo For Fine Or Flat Hair works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. WHAT MAKES IT DIFFERENT: Infused with Virtue®’s first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

• KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.
• KEY CLAIMS: • 84% of women said their hair felt thicker.* • 87% of women said their hair had more body.* • 86% of women said their hair looked fuller.* *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
• A light, lacy lather that rinses clean without stripping or dehydrating hair.

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